100 years ago, people didn’t eat like we do today. Beyond that, we worked harder without the benefits of machines. We mostly walked everywhere and ate sensibly. Then something changed.
Manufacturers began adding chemical additives to foods, extending product shelf life, hormones accelerated animal growth, dyes added color to foods making them a feast for the eyes. Advertisers perfected the art of persuasion, promoting specific products. They dared, “Bet you can’t eat just one,” and we took up that challenge. We slowly became conditioned to manipulation and never realized it. The proverbial frog in a frying pan.
1 John 2:16 “For all that is in the world—the desires of the flesh and the desires of the eyes and pride in possessions—is not from the Father but is from the world.”
Have you ever seen someone chow down simply with a bowl of sugar? Dig into a pure bowl of butter? Place teaspoons of salt into their mouths? Probably not, but combine these ingredients and voila’ you have the perfect rewarding combination of brain-manipulating, chemically induced food! The greater the fat/sugar ratio, the greater the reward and with it, loss of mental control.
Remember Pavlov’s dogs? How they became so conditioned to reward that as soon as a bell rang they began salivating, expecting reward? Oh, we’re too smart for that, aren’t we?! No, we’re not. There was a time, many years ago, when as soon as the Jeopardy theme song began, my husband would turn to me and ask, “Hey, ya want some popcorn, hon?” I became so accustomed to his asking, that I began to count off, “1, 2, 3 . . .” and would turn to him just before he asked. Yes, humans can be just as attuned to habit-forming signals.
Today, advertisers spend billions to manipulate the public into purchasing particular brands based on Pavlov’s methods. As soon as we walk into the supermarket, we smell coffee which prompts the cue, “I’ll pick up a cake for dessert.” Upon entering the mall, Cinnabon calls our name. Or on TV, we hear the jingle, “What would you do for a Klondike bar?” and our brain reminds us that there just ‘happens’ to be one in our fridge.
It’s not wrong to desire sweet, salty or fattening foods every now and then. I eat them. But please understand, subconsciously we are being manipulated to fall for advertising half-truths! Stand firm and resist! It’s nothing new. Eve was manipulated by Satan in the garden. He spoke and she believed the half-truths he spewed.
Genesis 3: 4-5 ” “You will not certainly die,” the serpent said to the woman. For God knows that when you eat from it your eyes will be opened, and you will be like God, knowing good and evil.”
Good and Evil. Yes, some foods certainly taste good, but ask yourself, “is this actually good for me“? Splenda tastes good to some people but certainly isn’t good for us! This artificial chemical sweetener isn’t even less caloric! (sugar: 16 calories/teaspoon, Splenda: 20) Studies suggest it manipulates brain chemistry, increasing insulin while depleting B vitamins, which convert carbohydrates into energy! The best defense against half-truths is education. Don’t allow Satan to manipulate you!
Another truth: remember the phrase, “it’ll melt in your mouth?” Sounds good, doesn’t it? Well, chain restaurants also want food to easily melt in our mouth. Dinners that tend to digest in our mouths without chewing are consumed faster; meaning we’ll spend less time at a table. Even five fewer minutes per table means more revenue for the restaurant. Chewing is important! Chewing releases enzymes, transporting nutrients to the proper bodily areas for maximum metabolic productivity. Therefore less chewing, less enzyme distribution. Eating out isn’t wrong but relax, socialize and chew slowly when doing so.
Do you enjoy being manipulated? I don’t, so stay smart, aware and in control!